Wiśniowski

About the Project

Wiśniowski is the undisputed market leader and largest Polish manufacturer of garage doors, doors, and fencing systems. The previous logo failed to mirror the brand’s global scale and premium prestige. The rebranding goal was to break away entirely from the old image and establish an identity positioning the brand in the premium segment.

Scope of Work

• Comprehensive image audit and point-of-sale analysis
• Information architecture and product labelling analysis
• New logo design and typography standardization
• Corporate and advertising identity guidelines
• Showroom signage design

Solution & Result

We designed a strong, bold, three-dimensional logo with colours referencing noble metals, steel, and aluminium. The mark’s structure subtly incorporates the founder’s initials (A.W.) alongside dynamic upward arrows symbolizing progress and innovation. The inclusion of elegant Gotham typography and streamlined information architecture led to remarkable market success. The rebranding earned expert acclaim and was recognized at the 2nd National Graphic Mark Exhibition as a benchmark business transformation.