Prolay

About the Project

Prolay is a brand focused on advanced industrial 3D printing technology. The project involved crafting an image for a technological solution required to convey precision, innovation, and high engineering competence. PROLAY 7Q is an industrial 3D printer developed by BIBUS MENOS, utilizing proprietary PLTM technology.

Scope of Work

• Brand strategy and positioning
• Logo design
• Visual identity system creation
• Key Visual development
• Sales and presentation material design
• Digital communication design
• Framework design for presenting technology and products

Solution & Result

For Prolay, we opted for a bold, tech-focused identity relying on strong contrast between black, white, and vibrant orange. This distinctive accent colour became the brand’s hallmark, cutting through the traditionally cold, engineering-driven communication style.

Geometric forms, dynamic layouts, and assertive typography highlight the solution’s precision and technological sophistication. The system was designed to present the printer hardware, its technical capabilities, sales literature, and online communication with equal efficacy.