PKP Intercity – EIP
About the project
Express InterCity Premium is the highest-tier service offered by PKP Intercity, operated by Pendolino trains. The EIP project required a distinctive and premium visual language that would clearly differentiate the service from other categories while remaining part of the broader PKP Intercity brand ecosystem. EIP operates as a dedicated product brand within the carrier’s portfolio.
Scope of work
- EIP brand strategy and positioning
- Visual identity design
- Logo and symbol design
- Typography system
- Train and passenger-space signage
- Advertising and communication materials
- Identity adaptation across multiple touchpoints
Solution & results
The Express InterCity Premium identity was designed as a visual expression of speed, modernity, and an elevated travel experience. The distinctive EIP symbol and dynamic logotype create associations with movement, direction, and velocity.
One of the key challenges was translating the identity into a real-world transportation environment – from the logo and printed materials to train livery, signage, and passenger communication. The system needed to remain highly visible and legible at scale while creating a distinctly premium experience.
The result is a coherent visual language that allows EIP to operate as a recognizable standalone product within the PKP Intercity portfolio. The identity combines the functional requirements of a transportation system with a more sophisticated and premium communication style.