Pan Steskal

About the Project

Pan Steskal is a brand expanding a network of bakeries, patisseries, delicatessens, and other retail formats. The project aimed to move away from the existing identity to build a comprehensive new brand image combining tradition, local heritage, and expertise with a modern approach to retail and food service. The project also encompassed a complete rebranding and name change.

Scope of Work

• Brand strategy and repositioning
• Naming and brand name change
• Logo and brandmark design
• Comprehensive visual identity
• Packaging design
• Retail store branding
• POS and in-store communication design
• Digital and advertising material design

Solution & Result

We grounded Pan Steskal’s new identity on blending traditional values with a contemporary visual language. A distinctive mark drawing from architectural and roofline motifs became the foundation of a system adaptable across bakeries, patisseries, and delicatessens.

The extensive graphic framework was designed for a wide array of customer touchpoints – from bakery and food packaging to in-store signage, delivery vehicles, and digital channels. The result is a cohesive, recognizable brand that retains its local roots while gaining a modern form.