Nowy Sącz

About the Project

Nowy Sącz is a city with a rich heritage as well as a thriving hub for entrepreneurship and innovation. The challenge was to encapsulate regional tradition alongside a dynamic, modern character in a single visual identity system that appeals to investors, residents, and tourists.

Scope of Work

• Visual identity system (City Branding)
• Brand Manual and Municipal Identity Guidelines
• Promotional materials, municipal merchandise, and outdoor media design

Solution & Result

We developed a flexible, modern identity system that draws from local heritage while reinterpreting it through a minimalist, geometric lens. The logo and dynamic core motif adapt seamlessly across applications from official municipal documents and tourism campaigns to contemporary city festivals. The city acquired a cohesive, prestigious, and memorable brand image.