Konspol

About the Project

Konspol is one of Poland’s largest and most recognizable meat processing producers. Given its massive scale and diverse product portfolio, the existing image needed streamlining and modernizing to appeal to younger generations without alienating established customers.

Scope of Work

• Image audit and brand repositioning
• Evolutionary main logo rebranding
• Brand architecture design and new consumer packaging lines

Solution & Result

We carried out an evolutionary, strategic rebranding that refreshed and decluttered the existing mark, giving it modern clarity. We organized the product line architecture and developed a packaging design framework highlighting product freshness, clean ingredients, and high quality. The new visual identity stands out on competitive supermarket shelves, building a contemporary image for an industry leader.