BubbleBag

About the Project

BubbleBag is a modern launderette brand based on the concept of combining convenience, speed, and ease of use. The challenge was to create a distinctive brand image that sets it apart from traditional launderettes and builds associations with a modern, effortless, and friendly user experience.

Scope of Work

• Brand strategy and defining communication direction
• Logo and visual identity design
• Key Visual development
• Brand communication system design
• Launderette venue branding
• Promotional and informational collateral design
• Visual identity adaptation for digital communication

Solution & Result

BubbleBag’s identity was built upon a fresh, light, and approachable visual language. The characteristic bubble motif naturally served as the starting point for a graphic system that directly mirrors the nature of the service while enhancing brand recognition.