AED

About the Project

A project for a brand tied to emergency medical systems and AED defibrillators demanded absolute legibility. The challenge involved designing a visual identity and product packaging that function intuitively in critical situations—where seconds count—alleviating user stress through clear graphics and straightforward messaging.

Scope of Work

• Logo and unique Key Visual design
• Directional signage and instructional pictogram system design
• Product packaging and technical literature design

Solution & Result

The identity relies on high-contrast safety colours (vibrant green, white) and streamlined typography. We designed an iconography system that provides instant, split-second guidance on operating life-saving equipment. The brand’s modern image marries uncompromising medical professionalism with an intuitive, human-centered design.